Testosterone levels linked with men's desire for this!
New York: Men who cannot get enough of luxury goods like European sports cars or designer jeans may have high levels of testosterone to blame, suggests new research.
The authors explained that one of the primary functions of the male sex hormone, testosterone, is to generate both status-seeking and status-protecting behaviour.
“In the animal kingdom, testosterone promotes aggression but the aggression is in service of status,” said one of the study authors, Colin Camerer, from the California Institute of Technology in the US.
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“A lot of human behaviours are repurposed behaviours seen in our primate relatives. So, here, we’re replacing physical aggression with a sort of ‘consumer’ aggression,” Camerer said.