Facebook soon to bring new updates to reduce clickbait feeds

Facebook soon to bring new updates to reduce clickbait feeds

New York: The social media giant Facebook, on Thursday, announced to bring three new updates to reduce the number of clickbait stories in news feeds.

“We have planned a strategy to have fewer number of clickbait feeds so that people will see even fewer and more of the stories they find authentic, Facebook said in a statement.

Clickbait describes web content that aims to exploit the curiosity gap, providing just enough information to make the reader curious, but not enough to satisfy their curiosity without clicking through to the linked content.

The social network is now taking into account clickbait at the individual post level in addition to the domain and page level, in order to more precisely reduce clickbait headlines.

Also Read: Social media giant Facebook to refund overcharged advertisers

“In order to make this more effective, we are dividing our efforts into two separate signals — so we will now look at whether a headline withholds information or if it exaggerates information separately,” Facebook said in a blog post on Wednesday.

The company is also starting to test new updates in additional languages.

“Posts with clickbait headlines will appear lower in News Feed. We will continue to learn over time, and we hope to continue expanding this work to reduce clickbait in even more languages,” the post added.


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