Facebook observes over 350 million interactions related to IPL 10

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Facebook hires former Uber PR chief Rachel Whetstone
Facebook hires former Uber PR chief Rachel Whetstone

New Delhi: Social-media giant Facebook on Thursday announced that it saw more than 120 million people joining Indian Premier League (IPL) conversation and recorded over 350 million interactions related to the tenth edition of the 47-day tournament.

Royal Challengers Bangalore skipper Virat Kohli was the most talked about player while Mumbai Indians was the most talked about team during the entire season, the company added in a statement.

The 10th edition of the IPL concluded on Sunday with a dramatic last-ball victory by the now three-time champions Mumbai Indians over Rising Pune Supergiant.

Throughout the tournament, IPL posted videos of team warm-ups before each match and closed the tournament on FB by sharing the video of the championship trophy presentation.

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The league shared images of key match moments as they happened and special off-the-field moments as well.

As far as the teams were concerned, champions Mumbai Indians went live on Facebook after they returned to the hotel after the win.

Teams including the Mumbai Indians, Kolkata Knight Riders and Sunrisers Hyderabad also shared their cake cutting celebrations using Facebook Live and videos. Players also used Facebook to connect with their fans.

News and sports publishers and broadcasters took to Facebook Live throughout the event to provide exclusive match commentary and analysis, as well as engage and entertain fans during the IPL.