New Delhi: In a move to enable brands align with videos from Twitter’s premium content partners across sports, news and entertainment, Twitter on Thursday launched “In-Stream Video Ads” to marketers in India.
Amazon, Maruti and Motorola have already come on board as first brands to innovate with “In-Stream Video Ads”, showcasing Diwali campaigns and new product launches.
Twitter hosts premium video content from world’s top publishers and collaborates with them to develop and scale diverse video content that people are interested in.
“With the launch of ‘In-Stream Video Ads’ in India, it now creates an opportunity for advertisers to better align with relevant video content at scale across 15 content categories. These publishers are established hand picked partners, ensuring brand safety for our advertisers,” said Soumya Parmar, Head of Video Solutions, Twitter India.